Art Direction, Digital Product Design, Product/Packaging
A collection of business accessories personalized using vintage Royal typewriters. As the project creator I designed the four piece collection with Japanese designer Takuma Kakehi.
Research and design for the business traveler- cords, headphones, passports, documents, boarding passes! So much to organize. We made models and took them on a trip to London and Copenhagen, tested, and re-designed -Draw and Spec the four pieces working with Japanese language assistant
Sourcing two companies to supply the materials within Japan and produce in China.
Handling three rounds of sample making to reach the perfect product -Styling, product photography, and photo editing
Product photography, retouching, and market asset creation.
Raised over $37,000 on Kickstarter to make the collection a reality -Web Advertising Campaign- worked with SAY media to design and launch an advertising campaign running on popular blogs and sites to reach new customers globally.