Art Direction, Product/Packaging

Frederic Cassel

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Art Direction, Product/Packaging

As lead designer for new business at LS Group in Tokyo I had the pleasure of introducing the French chocolatier to the Japanese market by contributing with:

 

Packaging Design- When Frederic Cassel approached LS Group to represent the brand in Japan, he gave us vast creative freedom to create appropriate packaging for holidays, and updates to his existing line.

 

Styled and Shot product for print and web including magazine advertisements and sponsored content placement.

 

In-Store Display- Create small Frederic Cassel shops within major department stores throughout Japan with on-brand signage, refrigerated storage, and fun POP arrays

 

Brand Awareness- In my 4.5 years with the agency, we opened 6 Frederic Cassel shops throughout Japan. This was accomplished as a result of careful observation of Japanese buying trends and appropriate selection and re-design of existing Frederic Cassel product.

Packaging created for Valentines Day and White Day specifically for the Japanese market. In Japan women give chocolates to men on Valentines Day, then one month later men give gifts to women on White Day.
Packaging created for Valentines Day and White Day specifically for the Japanese market. In Japan women give chocolates to men on Valentines Day, then one month later men give gifts to women on White Day.
A feature I styled for the Salon du Chocolate, a major shopping event in Japan featuring chocolate from every country. This takes place at Isetan, a venerable department store. Chocolate is a huge market force in Japan!
This season we were featuring a yuzu chocolate, with yuzu being a native and traditional Japanese fruit.
Seasonal White Day packaging for a box of 8 bon bon chocolates with the theme of Eight French Love Stories. We collaborated with French silverware giant Christofle to include a silver bookmarker.
Seasonal White Day packaging for a box of 8 bon bon chocolates with the theme of Eight French Love Stories. We collaborated with French silverware giant Christofle to include a silver bookmarker.
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