Art Direction, Product/Packaging
As lead designer for new business at LS Group in Tokyo I had the pleasure of introducing the French chocolatier to the Japanese market by contributing with:
Packaging Design- When Frederic Cassel approached LS Group to represent the brand in Japan, he gave us vast creative freedom to create appropriate packaging for holidays, and updates to his existing line.
Styled and Shot product for print and web including magazine advertisements and sponsored content placement.
In-Store Display- Create small Frederic Cassel shops within major department stores throughout Japan with on-brand signage, refrigerated storage, and fun POP arrays
Brand Awareness- In my 4.5 years with the agency, we opened 6 Frederic Cassel shops throughout Japan. This was accomplished as a result of careful observation of Japanese buying trends and appropriate selection and re-design of existing Frederic Cassel product.