Art Direction, Pop Up Experience, Product/Packaging

La Foret Shop

Project details


Art Direction, Pop Up Experience, Product/Packaging

In 2013 I opened a store in Tokyo’s fashion center of Harajuku at the La Foret shopping mall.  La Foret is a world famous destination for new and emerging brands from growing brands like Joy Rich to tiny start-ups like mine.  I did this with the guidance and financial support of the Japanese retailer Lazy Susan for whom I had been a designer for four years at the time.  We sold about 60% original product that I designed and 40% from other international designers of my choosing.  I art directed all shoots for the branded shop, and of course designed the shop interior.  I was involved with choosing shop staff and just about every aspect of running the 6 month pop-up.  Below is a documentation of the brand and shop from interior to social media influencer collaboration.

Shop opening promotional post card sent to hundreds of pre-existing customers.
2013 SS collection
Mood board for SS 2013 color inspiration
Hair and makeup mood board for SS 2013
SS 2013 campaign
Plans for the corner window of La Foret- each shop got the window for 2 weeks rotating
Corner window of La Foret, Harajuku
Corner window of La Foret, Harajuku
Selection of product from wallets to umbrellas
slap bracelet
Preparing our shop
grid for painting floor pattern
paint grid
Wall paper designed for shop
side wall elevation
back wall elevation
Shop interior
Custom made product display
Our lovely shop staff!
Happy customer!
Custom made product display
Le Vero bags
FW 2013 campaign
Mood board for FW 2013 campaign
Costume and product from FW 2013
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