Art Direction, Product/Packaging
Le Vero is an accessory brand I created under the Japanese parent retail company, LS Group. It was launched in 2010 as an alternative to the Lazy Susan Collection, a retail chain store with 30+ locations throughout Japan and Hong Kong with a middle-age customer base. Over the course of three years we launched:
Retail pop-ups- With one flagship shop in Harajuku’s La Foret shopping mall, multiple satellite venues, and sales within the company’s existing retail shops we spread the colorful juniors accessory brand Le Vero throughout Japan.
Product and Packaging- Creating the brand from the ground up we started with a simple vegan leather hairband and eventually produced everything from wallets to raincoats.
Styling and Shooting- I handled all seasonal shoots putting together the team of makeup, hair, and photographers in addition to styling all shoots.
Visual for Web and Print- Creating engaging visuals with our images, I handled all graphic design, retouching, and application to web and print.
Brand Awareness Events Planning- In-store events included personal hair styling parties with celebrity stylists and hand embellished Le Vero hairbands.